September 30, 2009 | Posted by admin
Landing Page Testing
The questions asked after completing a landing page is “Will it work?”, “When?”, “How will I know?” Rather than splash the page all over the web slathering it with ad baited traffic you should have a plan of action, including a limited budget, and evaluation of performance based on conversions and user experience.
In order to gain a decent sample of users budget between $500 to $1000 to achieve a successful
test. Depending on the search phrases used or ads placed, the test may last 30 minutes or 30 days. In the end the information gathered about your landing page will be worth it.
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Categories: Landing Page Design | 
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September 23, 2009 | Posted by admin
Landing Page Points to Execute
Writing a landing page is more than just crafting catchy phrases and push button buy now strategies. In order to see a cost effective return on investment there are a few points to consider when planning, scoping, and executing a landing page and subsequent traffic driving initiatives. The following are points to consider when creating an landing page or landing page campaign.
Meta Tags:
Most people will tell you that meta tags don’t matter. This assumption in many cases may mean the difference between a good quality score and an average one. Google for example operates in a linear manner when evaluating a page. The sheer volume of pages submitted ensures that the vast majority of pages are completely evaluated using an automated method.
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Categories: Landing Page Design | Tags: call to action, customer information, landing page meta tags, writing for landing pages | 3 Comments »
September 9, 2009 | Posted by admin
There are as many different types of landing pages used on the web as there are stars in the tabloids. All kidding aside the world of landing pages is filled with dogs and superstars when it comes to their performances. Our aim is to help you create, test and capitalize on your marketing efforts.
All landing pages fall into two categories long or short formats. Seems pretty simple, right? Like saying “I would like some cheese!” when visiting France. Choosing either the long or short format is the first step in moving your marketing project forward.
Which to choose? The long or short format landing page?
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